Food Wrap: Packages That Sell Book PDF, ePub eBook

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Book Descriptions:
Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands, strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart, the designs are beautiful, and what's more, they possess real appetite appeal.

Food Wrap: Packages That Sell by Steven Heller

From reader reviews:

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